Wednesday, May 6, 2020

Essay on Hcs 320 Communication Methods - 1079 Words

Health Care Communication Methods HCS 320 7/15/2013 Robert Clegg Health Care Communication Methods As the communication coordinator for this national drug manufacturer, we will need to address the issue at hand and figure out the best way to handle the negative publicity one of our medications has caused. Unfortunately, the local news is already making things more difficult for us by alleging that a well-known public figure is among those suffering adverse effects from this medication. We will need to decide how to properly address the public that will ensure no loss in business or investors. In this meeting, we will need to determine the best communication tactic to get this situation under control. Our first option would be†¦show more content†¦Now in looking at electronic or social media we have many choices. Facebook or our company website would be two options. However any electronic or social media would have advantages and disadvantages. An advantage would be that we could reach many people very quickly. Not only do many people use social media these days, but we could use social media to incorporate some of the traditional media styles. For example, we could use Facebook to get a video out stating our side of this issue. On the downside, many feel as though social media is not as intimate. We need to remember that the receiver of the electronic communications is not able to observe other important elements of the message that often come up with face-to-face interactions: tone of voice, facial expressions, and body posture, for example (Cheesebro, OConnor, amp; Rios, 2010). Nonetheless, there are studies that are showing a substantial growth in use of electronic and social media for healthcare purposes. Graphic from Study Predicts Growing Use Of Social Media In Healthcare (2011). Another concern in this situation is remembering that we need to stay within the HIPAA guidelines when using media to let information out. The Health Insurance Portability and Accountability Act of 1996 (HIPAA) established new standards for the confidentiality, security, and transmissibility ofShow MoreRelatedCommunications Methods1409 Words   |  6 PagesCommunications Methods Shawnita Robinson HCS/320 July 8, 2013 Teresa Shook, MS, RT Abstract This paper will address different types of communication methods for a national drug manufacturer who has reports of significant negative effects caused by one of the medications that is used by a significant population. 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