Adidas Marketing Communication Research Paper Example | Topics and Well Written Essays - 1500 words

Adidas Marketing Communication - Research Paper Example They also gave information about how they learnt about Adidas products. They provided information about the various channels that the company uses in order to reach them. Data that was collected for this study was from both primary and secondary sources. The primary data collection methods that were used include interviews, questionnaires and observation. Interviews were used to collect data about the marketing communication strategies used by Adidas. Both the employees of the company and members of the public were interviewed. Structured and unstructured interview questions were used to question the employees about the marketing communication strategies that the company employs in ensuring that its products penetrate the global market. The members of the public were also interviewed on their perceptions about the promotion, pricing, sponsorship, and other marketing strategies used by Adidas. Interviewing the participants was important in collecting first hand information for the study. Questionnaires were also used to collect information about the marketing communication strategies of Adidas from sportsmen, students, and other consumers. Another data collection method employed is observation. Advertisements of the company were observed in the media such as websites, television, and print media. Secondary sources of data such as books, business journals, and research reports were used in gathering information about the marketing communication strategies employed by Adidas. These secondary sources were important in understanding the history of the company and the market trends over the years. In this research study, data collected was both quantitative and qualitative. The data collected was analyzed in order to identify the various methods of marketing communication that Adidas employs and their impact in influencing consumer decisions over sports equipment and apparel. Through analyzing the data the study was able to reveal the